Electricpig.co.uk - tech news fast! |
| Posted: 17 Oct 2010 05:00 AM PDT 
Apple OS X 10.7 Lion: What’s in a name? Apple likes cats. More specifically it likes cheetahs, pumas, snow leopards and now Tigers – all of which have been, and are the inspiration for Apple’s operating systems. Apple’s latest OS will be Apple OS X 10.7 Lion. But why Lion? Electricpig editor, James Holland reckons Apple is out to make a statement with its latest choice of furry friend. “The Lion, as every Disney fan knows, is King of The Jungle. Is Apple about to make a statement with OS X 10.7 that propels its OS X platform so far ahead of Windows 7, and even the forthcoming Chrome OS, that they simply can't match it?,” asks James. Seeing as the Lion is the king of the jungle (despite not living in a jungle) could it be the latest version of Apple’s desktop OS? Possibly. But it could involve anything, desktops with: “3D computing plans”, “auto-adjusting 3D screens” or “ideas for cameras hidden behind displays.” Perhaps more realistically the Apple Magic Trackpad could have something to do with it. A more finger-friendly OS? Quite possibly, James suggests. “The recent launch of its Magic Trackpad could be seen as a bridging device to take old Macs along on the journey, as a multi-touch OS X 10.7 is unveiled, and it's perhaps the most concrete sign yet that OS X 10.7 will be finger friendly in the extreme.” Can Apple reinvent the desktop? Let us know in the comments section below. Why Windows Phone 7 poses the biggest threat to Android With the launch of Windows Phone 7 one of the RIM, iOS or Android operating systems will take a hit. Our reporter, Jennifer Allan reckons Android could be hit hardest. A number of Windows 7 phones launched in the week, with rather similar features to each other in terms of user experience. The benefit is a level of consistency for consumers not as easily found in Android handsets. Phone to phone, Android looks different on different devices depending on the skin used by the manufacturer. “While these skins can enhance the device, as with HTC Sense, they can also bring it down a notch, as we found on the Sony Ericsson Xperia X10. There's also consistency in the hardware because Microsoft set requirements: all the phones have 5MP cameras at least, and a 1GHz processor. “The real threat to Android is the fact that many of the device manufacturers with Windows Phone 7 launch devices make equivalent devices that run Android, the HTC Desire HD and the HTC HD7 being just two examples. If consumers start to see Windows Phone 7 as being more reliable, and they're faced with two very similar devices, one running Windows Phone 7, the other running Android, what will they choose?” Jennifer doesn’t think Windows 7 will catch up with Apple’s and its iOS OS anytime soon in the phone stakes though. But Android, possibly. “Apple is years ahead, and Windows Phone 7 can't hope to catch up, but is Android in its sights?” Is Android at the highest risk if Windows Phone 7 is a success? Let us know. Mic Wright on why Stephen Fry is not a tech prophet There’s little denying that Stephen Fry is a smart, somewhat charming and likeable man. But our writer Mic Wright is calling an end to the recent Stephen Fry worshipping that seems to be going on in tech circles. “You can't dispute Stephen Fry's credentials as a gadget fanatic,” Mic opens, before lambasting his current use as a PR tool for tech firms, most recently at the Windows Phone 7 launch this week. “His tech columns for The Guardian showed a depth of knowledge and a geeky passion that would make many a tech journalist blush. But it makes us sad to see him out there used as a stamp of approval for Windows Phone 7.” Windows Phone 7 does look good, Mic says: “But cuddling Stephen Fry to itself and using his profile to sell its new OS is a smart PR trick from Microsoft and one that he shouldn't fall for. “It's mortgaging his profile to a conglomerate that hasn't earned it. Do an ad voiceover for cash, sure. But turn up for free to burble platitudes which will help sell handsets? There's really no need.” And Mic, for one, would love to see an end to it, not just from Mr. Fry. “Stephen, I'm not here to hate but seeing you as unpaid pitchman for Microsoft just disappoints me. The same goes for shilling for Steve Jobs or hopping into bed with HP. We share your love of tech but don't let the tech firms fool you: they're tapping into your brand to buoy up their own stock. You don't need to help them with that.” Is Stephen Fry right to promote both Apple and Windows Phone 7? Or should he keep his distance from firms that want to harness his fame and play on his gadget love? Have you taken the Electricpig Reader Survey? It’s your best chance to tell us how we can be better. Do so and you could win a shiny new Electricpig mug. Related posts:
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| Video of the Week: Windows Phone 7 ad takes the pee Posted: 17 Oct 2010 01:00 AM PDT 
The thought behind the ad is that we spend too much time looking at our phones and not enjoying them – “a phone to save us from our phones,” says the advert voiceover. Cue dozens of folk too caught up in their devices to notice the (sometimes titillating) happenings around them, culminating in a series of rather embarrassing predicaments for many in the video below. Windows Phone 7 ad: behold the embarrassing urinal drop! Have you taken the Electricpig Reader survey yet? It’s your chance to tell us what we’re doing wrong, and right. Take part and you could even win a spiffing mug. Related posts:
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