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- We’re at AU 2010 Showcasing Breakthrough Solutions For Autodesk Users
- A New Look for a New Year
- Caution: Blog Construction Under Way
- NVIDIA Newsroom Gets Social
- Testing NVIDIA vs. AMD Image Quality
- GPUs on the Path to 1000x More Science
- Get Inspired on December 11
- Inner Geek: 40,000 Digital Photos and Counting
- Lackluster US Investment in Supercomputing Does Not Compute
- GeForce.com Launches Open Beta for GeForce Owners
We’re at AU 2010 Showcasing Breakthrough Solutions For Autodesk Users Posted: 01 Dec 2010 10:00 AM PST It's the first full day here at Autodesk University, an event that brings together Autodesk users, developers, executives and solution providers, at the Mandalay Bay Resort in Las Vegas. If you're at the show and interested in seeing how new NVIDIA Quadro pro graphics are driving Autodesk applications like 3ds Max, AutoCAD 2011, Maya, and Showcase, then swing by our booth, #401. Autodesk recently announced 3ds Max with iray by mental images for its software subscribers, which provides creative visualization artists with a more intuitive means for creating images that rival photographs, in a fraction of the time needed with traditional workflows. NVIDIA and Autodesk worked to revolutionize photorealistic rendering and physics simulation with the integration of the new GPU-accelerated iray renderer from mental images and a new rigid body physics workflow powered by NVIDIA PhysX into the software. 3ds Max users will enjoy up to 6X faster results over dual quad-core CPUs when using a GPU such as the new NVIDIA Quadro 5000 or Tesla C2050.* Also in our booth, we have Autodesk Maya and Showcase demos running in 3D utilizing our new NVIDIA 3D Vision Pro technology, and our new Quadro 2000 and Quadro 600 graphics accelerating AutoCAD. For mobile workstation users, we're showing the HP 8740w EliteBook mobile workstation powered by the NVIDIA Quadro 5000M. We'll also have the first public demonstration of our recently announced Quadro 4000 for Mac accelerating AutoCAD 2011 for Mac. And, back by popular demand, the NVIDIA "wheel of fortune" will be in the booth – give it a spin for a chance to win some great prizes, including a new Quadro 5000 pro graphics card. After you've checked out our booth, take a look at what NVIDIA's key partners, including HP, Dell, and Lenovo, are showing, featuring Quadro solutions running Autodesk applications. If you're not attending the show, you can learn more about the new NVIDIA Quadro pro graphics lineup, and how it powers Autodesk software, by visiting us on the web: http://www.nvidia.com/object/quadro-fermi-home.html. *Using Autodesk 3ds Max 2011 64-bit with mental images iray on Win 7 64-bit with 8GB of system memory using an NVIDIA Quadro 5000 or Tesla C2050 GPU with dual Intel® Core™2 Quad Processor Q9300. |
Posted: 01 Dec 2010 09:01 AM PST Welcome to the freshly redesigned NVDIA Blog. We've been working hard to create a new blog design not just to look good but also to help improve the user experience for you. Here are a few of the new features you'll find:
There are many more cool updates, so please take a look around the new digs and give us feedback in the comments below. Also, please note the RSS feed for the blog will be changing in the next week to: http://feeds.feedburner.com/nvidiablog please update your readers to ensure you stay up-to-date. |
Caution: Blog Construction Under Way Posted: 30 Nov 2010 01:30 PM PST |
Posted: 24 Nov 2010 02:32 AM PST We're launching today a new look for the NVIDIA Newsroom, providing users with a fuller view of what's happening across our company. At just one glance, you can keep up with the latest NVIDIA news in all formats. This new page consolidates live feeds from our Blog, Flickr, Facebook and YouTube corporate accounts, in addition to old-fashioned press releases. We'll soon be adding our Twitter feed as well. There's also a new feature section at the top of the page, which highlights recent key announcements. We'll keep this updated so you can quickly see what's most important. Take a look at the page and let us know what you think. To see a directory of all of NVIDIA's social media profiles, check out the "Find Us Online" page. |
Testing NVIDIA vs. AMD Image Quality Posted: 19 Nov 2010 04:00 AM PST PC gaming enthusiasts understand image quality (IQ) is a critical part of the PC gaming experience. They frequently upgrade their GPUs to play the latest games at high frame rates, while also dialing up the display resolution and graphical IQ effects to make their games both look and play great. Image quality is important, and if it were not important, we'd all be playing at 10×7 with no AA! Important Benchmarking Issues and Questionable Optimizations What Editors Discovered AMD's optimizations weren't limited to the Radeon 6800 series. According to the review sites, AMD also lowered the default AF quality of the HD 5800 series when using the Catalyst 10.10 drivers, such that users must disable Catalyst AI altogether to get default image quality closer to NVIDIA's "default" driver settings. Going forward, ComputerBase and PCGH both said they would test AMD 6800 series boards with Cat AI set to "High", not the default "Quality" mode, and they would disable Cat AI entirely for 5800 series boards (based on their findings, other 5000 series boards do not appear to be affected by the driver change).
Filter Tester Observations AF Tester Observations NVIDIA's own driver team has verified specific behaviors in AMD's drivers that tend to affect certain anisotropic testing tools. Specifically, AMD drivers appear to disable texture filtering optimizations when smaller window sizes are detected, like the AF Tester tool uses, and they enable their optimizations for larger window sizes. The definition of "larger" and "smaller" varies depending on the API and hardware used. For example with DX10 and 68xx boards, it seems they disable optimizations with window sizes smaller than 500 pixels on a side. For DX9 apps like the AF Tester, the limit is higher, on the order of 1000 pixels per side. Our driver team also noticed that the optimizations are more aggressive on RV840/940 than RV870, with optimizations performed across a larger range of LODs for the RV840/940. FP16 Render Observations A Long and Winding Road Both NVIDIA and AMD provide various control panel knobs to tune and tweak image quality parameters, but there are some important differences — NVIDIA strives to deliver excellent IQ at default control panel settings, while also ensuring the user experiences the image quality intended by the game developer. NVIDIA will not hide optimizations that trade off image quality to obtain faster frame rates. Similarly, with each new driver release, NVIDIA will not reduce the quality of default IQ settings, unlike what appears to be happening with our competitor, per the stories recently published. We are glad that multiple top tech sites have published their comparative IQ findings. If NVIDIA published such information on our own, without third-party validation, much of the review and technical community might just ignore it. A key goal in this blog is not to point out cheats or "false optimizations" in our competitor's drivers. Rather it is to get everyone to take a closer look at AMD's image quality in games, and fairly test our products versus AMD products. We also want people to beware of using certain anisotropic testing tools with AMD boards, as you will not get image quality results that correspond with game behavior. AMD promotes "no compromise" enthusiast graphics, but it seems multiple reviewers beg to differ. We have had internal discussions as to whether we should forego our position to not reduce image quality behind your back as AMD is doing. We believe our customers would rather we focus our resources to maximize performance and provide an awesome, immersive gaming experience without compromising image quality, than engage in a race to the IQ gutter with AMD. We're interested to know what you think here in the comments or on the NVIDIA forums. |
GPUs on the Path to 1000x More Science Posted: 18 Nov 2010 07:59 AM PST At the SC10 Show in New Orleans on Wednesday morning I found myself as one of many conference attendees hustling down the uneven sidewalks on a surprisingly windy and cool day. Coffees in hand, we all managed to navigate the seemingly endless expanse of the convention center before the 8:30am start of the keynote session, featuring NVIDIA Chief Scientist Bill Dally's insights on GPUs and the path to exascale.
Bill envisions that by 2018, GPU exascale systems could be housed in about 400 server cabinets (comparable to the largest supercomputers today) and will solve incredibly complex problems in computational research.
Or some press coverage of Bill's SC'10 talk. |
Posted: 18 Nov 2010 04:00 AM PST Updated: 11/19/10 8:30am PT Each year we host a series of charitable events at NVIDIA offices around the world, called Project Inspire. These events are a chance for employees to give back to their local communities through a day of volunteerism. Some recent examples include:
Würselen employees work with youth to plant vegetable seedlings and herbs at the shelter.
At NVIDIA HQ in Santa Clara, we call Project Inspire a "party with a purpose" because we take the money might have spent on a holiday party and instead apply it to our philanthropic project. This year, we're going to History Park in San Jose, Calif., on December 11 to revitalize the grounds of this educational site through carpentry, painting, landscaping and mural design. We're also going to design and build a large community garden area, so neighborhood residents can benefit from fresh produce. As part of our donation, we'll help educate neighbors on how to plant, harvest and prepare nutritious food they can grow themselves. Lastly, we're going to construct a greenhouse so the 2,500 students that visit History Park each year can use it as a hands-on science lab. Employees use Project Inspire as an opportunity to teach their kids about giving back. Previous Project Inspires include renovating an elementary school campus and community center, and partnering with students at a San Jose high school to turn their campus into a college-like setting complete with a state-of-the-art multimedia studio, which is now used to train 100 youth per day. And in 2007 we helped revitalize an East Palo Alto charter school with murals and a teaching garden, which has become a science education destination for thousands of youth throughout Silicon Valley. December 11 is fast approaching, and we are already looking forward to sharing with you the results and smiles from the day! |
Inner Geek: 40,000 Digital Photos and Counting Posted: 17 Nov 2010 06:56 AM PST Since I'm the general manager for GeForce at NVIDIA, you might think I'm a big gamer. Truth is, there are lots of guys here more into it than me. Don't get me wrong, I love PC gaming, and it's very cool to check out new games before they get released. But when I spend my free time on my PC, it's usually not gaming. What you will find me doing is digital photography and video editing. I love it! I now have over 40,000 digital photos and hours of digital videos store on my home GeForce GTX 480 SLI system (soon to be upgraded to GTX 580 SLI!). Though I've been in computer graphics for almost my entire career (I was actually once an animator and even created a radiometrically accurate render), this recent hobby really all started when my daughters were born since I wanted to share their lives with family who live pretty far away (like on a small island on Lake Superior). So as my kids have grown up I've been doing the normal Dad thing of capturing every possible moment of their lives with digital photos and videos. Yes, even the ultrasounds!
I will also shoot around 500 digital photos at their volleyball matches, choose the best ones, edit with Photoshop to get them just right and then publish them to my website so the kids and their families can download and share their favorites. These usually end up on Facebook now a days. It's safe to say I've invested pretty heavily in my cameras and home system. As I already said, I have a GeForce GTX 480 SLI with two monitors – one a high-res 24-inch display (19×12), the other display is set up with NVIDIA 3D Vision. I now have 2TB of RAID 1 (mirrored) storage – which I will probably double pretty soon. It's not your typical home setup – that's for sure – but graphics and digital media are my passion. For file management, I don't use any special software. I've got a folder-based system that I came up with and still follow – it works for me. To shoot photos I use an Olympus E30 digital SLR, which I just recently bought since I wasn't happy with the imager in my old camera. I need a really sensitive camera to shoot in low light (gymnasiums) without a flash. My new Olympus has 12 megapixels and I can set the ISO level up to 3200. I've matched it up with a telephoto lens that is just ridiculous, f2.8 to 3.2 with a digital zoom from 50mm to 200mm so I can snap shots in 1/500th of a second indoors. With it, I can capture fast action, close-up shots of the girls playing volleyball. When I'm editing photos or videos, I'll lose all track of time. I'll stay up until 3 or 4 in the morning and get completely lost in it. I love the entire creative process. Working at NVIDIA is a perfect fit for me. I love digital photography, digital video and real-time gaming, and I love producing products that let people like me do what we do. |
Lackluster US Investment in Supercomputing Does Not Compute Posted: 16 Nov 2010 12:13 AM PST China's record-breaking Tianhe-1A supercomputer – just confirmed this week in the Top500 list of the world's most powerful supercomputers – is no publicity stunt or state-sponsored play for mere pride. Delivering 1.4 times the performance of America's fastest supercomputer, it's a leading indicator of where computing is going. It's not just about the hardware. Educating the next generation of researchers and scientists is critical. But computing capacity and infrastructure are being critically overlooked and under-invested in. Most supercomputers are already 2X over-subscribed at our current level of demand . And in this decade our level of science will see a 1,000-fold increase in its computational demands.
More broadly, there's hardly a major sector of the economy that isn't being impacted daily by supercomputing. Computer design, imaging and simulations have become critical to transportation, consumer products, healthcare, energy, telecommunications and financial services – to name just a few. Faster computation generates the innovations and competitive edge so critical to growth and improved standard of living. Step back from the immediate contest for hardware supremacy for a minute. Consider the consequences of falling behind in computing innovation over a longer horizon. A direct line can be drawn between the tools societies develop and the advances they make over time — in science and technology, in product development and innovation, and in economic growth. As you trace that line – from the observations of ancient astronomers and mathematicians, and through the experimentation of the past two centuries – it's clear that the third and most vital wave of human innovation in this century is now being driven by computation. We evolve and prosper precisely to the degree that we hone our tools to empower the minds behind them – extending our capacities in domains and dimensions constrained only by our imaginations. Ten years from now, if we find ourselves looking back at 2010 as the year American technology was enlisted to beat us at a game we invented, it will not be a failure of technology. It will reflect a deficit of imagination. |
GeForce.com Launches Open Beta for GeForce Owners Posted: 09 Nov 2010 02:00 AM PST Since we started building GPUs over ten years ago, NVIDIA has had some of the most loyal and dedicated fans on the planet. Your passion for games is what has pushed us to create faster and better GPUs. For a long time we’ve wanted to do something for you that makes your PC gaming experience better and that helps cultivate PC gaming at large. Today, we’re pleased to unveil the first step of that effort–a new website called GeForce.com.
Makes It Easy to Pick In-game Settings Connects GeForce Users with Great Content Creates a Community for Our Users Take a look at the site and let us know what you think! You can also join the forum thread to give us feedback on GeForce.com. |
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