Thursday, 12 January 2012



Link to NVIDIA

NVIDIA Does Not Support SOPA

Posted: 12 Jan 2012 12:00 PM PST

NVIDIA wasn't consulted by ESA in formulating their position on SOPA. Our position is this: we oppose piracy, as it hurts our game-developer partners. However, we do not support SOPA. We don't believe it is the right solution to the problem. We remain committed to working to address this problem in a constructive and fair manner.


Get Your Game On with 3D Vision at CES

Posted: 12 Jan 2012 10:44 AM PST

3d CES

We're brimming with 3D goodness at the NVIDIA CES booth, showcasing a range of custom-made 3D gaming systems with the latest NVIDIA GeForce GTX and 3D Vision technology built by Origin, Digital Storm, Maingear and Falcon Northwest.

Here's a snapshot of what's on display:

3D Racing Simulators

Not one, but two full-motion 3D Racing Simulators from VRX are available to take for a test drive. Both feature iRacing, a driving simulation that is so realistic that real pros, such as Dale Earnhardt, Jr., use it to practice before big races. The simulators feature 3D Vision Surround on three 27'' 3D LightBoost monitors from Asus and three 27-in 3D LightBoost displays from Acer.

NVIDIA @ CES 2012 - 3D Vision and GeForce

Ultimate Gaming PCs

There are two GeForce GTX 580 SLI gaming systems you can test that are running Batman: Arkham City and Battlefield 3 in 3D on the newest 3D Vision monitors with LightBoost technology from BenQ.

NVIDIA @ CES 2012 - 3D Vision and GeForce

We are also showing a sneak peek of Origin's upcoming Eon 17 3D Vision notebook, which features the GeForce GTX 580m GPU, and it is the fastest NVIDIA-based laptop on the planet. It features a stunning 17-inch HD display and can run Battlefield 3—with Ultra settings—in 3D.

NVIDIA @ CES 2012 - 3D Vision and GeForce

3D Streaming
We're demoing, which now hosts more than 20,000 3D images and hundreds of 3D videos—all streamed live over the internet. Stop by and check out the site's redesign, as well as our choices for The Best 3D Photo of 2011, and The Best 3D Video of 2011.

Visit NVIDIA's booth in the South Hall, number 31431, to see all of this—and more!

Can't make it to the show in person? Stay tuned to this blog, our Social Media Newsroom, Facebook and our Twitter feed for more photo and video updates from the CES 2012 show floor.

NVIDIA Day Two CES Recap – All Roads Lead to Automotive

Posted: 11 Jan 2012 07:56 PM PST

CES day 2 recap

Day Two of CES for NVIDIA was all about automotive.

I'm one of the lucky NVIDIANs who gets to spend the show in the company of some very slick supercars.  We have three different vehicles on display at CES: the Lamborghini Aventador, the Audi A7 and the Tesla Model S. You can read about them and watch a quick vid in this blog post. These are just 3 of the 35-plus car models that feature NVIDIA processors.

As the sun sets and temperatures drop here in the desert, I wanted to give a recap of today's news, including our announcement at Audi's press conference, that the German carmaker will be using the Tegra 3 quad-core mobile processor in its full line of vehicles next year.  Watch the video below, and visit our website for more automotive info.

Audi, Tesla, Lamborghini Bet On NVIDIA Processors In Las Vegas

Posted: 11 Jan 2012 06:20 PM PST


The vast Las Vegas Convention Center is bursting at the seams with every consumer-electronics device imaginable, but right outside is an airy oasis in the NVIDIA Automotive tent.

Even there, though, a steady crowd is passing through to see how NVIDIA processors aren't just helping to change the mobile landscape. They're also driving extraordinary innovation in auto technologies.

NVIDIA is using CES to demonstrate our in-vehicle prowess in the recently launched Audi A7; the Tesla Model S sedan which goes on the market at mid-year; and the eye-popping Lamborghini Aventador supercar. Watch this video and read on to get more details on these NVIDIA-powered cars.

Audi A7
Powered by NVIDIA, the A7 boasts 3D navigation with Google Earth integration, allowing you to navigate highways and byways using 3D satellite maps. It's also outfitted with various driver-assistance cameras, including a night vision camera that helps detect pedestrians and obstacles in low light.


  • Starting at $59,250
  • Supercharged 3.0-liter V6 engine
  • 310 horsepower and 325 lb-ft torque
  • Quattro all-wheel drive
  • 0 to 60 mph in 5.4 seconds

Tesla Model S
The Tesla Model S boasts advanced infotainment and instrument cluster systems, based on two Tegra processors. One powers the digital instrument cluster, while the other processor handles the 17-inch touchscreen infotainment system. The infotainment system includes a full web browser and car controls, such as for the panoramic sunroof and door locks.


  • Starting at $49,900
  • 40, 60, 85 kwh electric motor options
  • Up to 435 horsepower
  • Rear-wheel and all-wheel drive options
  • 0 to 60 MPH in 4.4 seconds

Lamborghini Aventador
For those with more exotic tastes, there's also a gleaming white Lamborghini Aventador on display. This beauty uses NVIDIA processors in its multimedia and navigation system, which displays real-time Google Maps data.


  • Starting at $382,000
  • Naturally-aspirated 6.5-liter V12 engine
  • 610 horsepower and 508 lb-ft torque
  • All-wheel drive
  • 0 to 60 MPH in 2.9 seconds

Automotive technology concepts
At NVIDIA's indoor booth in the convention center Lear Corp. is showing off their 360 Surround View concept, which stitches together video feeds from four cameras (front, rear, left, right) to give the driver a bird's eye view of what's happening around the vehicle.

Also being demonstrated there is the NVIDIA UI Composer – which allows manufacturers to rapidly iterate cluster designs – as well as a prototype instrument cluster.

Check out this photo gallery for more on what NVIDIA Automotive is doing at CES 2012.

NVIDIA Tegra 3 Coming To Audi, Closing Gap Between Consumer and Auto Electronics

Posted: 11 Jan 2012 01:49 PM PST

Audi Press Conference with Jen-Hsun Huang

The seven-year lag it once took for consumer-electronics technology to find its way into your car is being cut to about a year, through a deep collaboration between Audi and NVIDIA.

Audi Press Conference - NVIDIA @ CES 2012

At Audi's press conference at CES 2012, Ricky Hudi, head of electrics/electronics development, announced that the Tegra 3 quad-core mobile processor — which powers tablets and phones that are just hitting store shelves – will be in next year's Audi models.

Consumer-electronics products have a lightning-fast development cycle. But it generally takes years to get new technology into cars, due to a meticulous engineering process that requires many thousands of parts to be seamlessly integrated.

"Audi stands for progressive luxury and our new aim is to adopt the benchmarks of consumer electronics," Hudi said. He called NVIDIA a "strategic partner" that is enabling this to happen.

Coming on stage as Audi's only guest, NVIDIA CEO Jen-Hsun Huang said that the secret behind the extraordinarily fast incorporation of NVIDIA's latest technology into Audi is NVIDIA's Visual Computing Module (VCM). The 3×3-inch automotive-grade board contains a Tegra processor, memory and I/O controller, as well as a connector, which enable it to be easily integrated into the vehicle.

"Audi is the first car company in the world to keep up with consumer electronics," Huang said. Gesturing to the VCM being held by Hudi, he added, "What you're seeing is the latest and greatest architecture from NVIDIA. It's truly unbelievable for a car company to move this fast."

Tegra 3's ultra-low power consumption is one of its key attractions to Audi because it translates to lower fuel consumption. Just as the processor's fifth "ninja" core enables mobile devices to stay updated when they're turned off, it will enable cars to sync data – such as music, map destinations or weather forecasts—even when the engine's switched off.

Hudi called VCM a great example of the kind of collaboration that stems from the companies' six-year extensive collaboration.

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