The NVIDIA Blog

Posted: 09 Mar 2012 03:48 PM PST

NVIDIA is at South by Southwest (aka SXSW) to spread the word about the latest in media and entertainment.

SXSW, held annually in Austin, Texas, has become one of the largest and most important film, interactive and music festivals in the U.S. NVIDIA will be there, showcasing our strong partnerships with Dell and HP in two separate events.

Monday, March 12^th, 3:30p (Central Time)

Dell, a 2012 SXSW Film Conference headline sponsor, and NVIDIA are co-hosting a panel session in Room 2 of the Austin Convention Center. The panel will discuss the transition from Apple Final Cut Pro on the Mac to Adobe Creative Suite Premier Pro on Dell Precision workstations, accelerated with NVIDIA Quadro pro graphics.

Dell has enlisted noted journalist Marc Loftus, senior editor for Post magazine, to moderate the panel and talk about the benefits and potential hazards of moving from one platform to another. Recent changes to Final Cut's feature set have become one of the most hotly debated topics in the media and entertainment industry, and Dell is bringing together a wide range of editors to talk in detail about their experiences.

Friday, March 9^th through Tuesday, March 13^th

Also at SXSW, HP will be proudly showing off their just-announced lineup of Z Workstations, including the new 27″ all-in-one HP Z1. HP and NVIDIA will be hosting an official SXSW Lounge at The Loft at 6^th (215 E. 6^th Street) from starting at 3pm daily.

Visitors will rub shoulders with the likes of recent Oscar winner Rob Legato, Pixomondo's VFX Supervisor on Hugo as well as Bandito Brothers (Act of Valor) CTO Jacob Rosenberg. Ted Schilowitz (RED cameras) and Xlantic's Chris Brickler (Love in a Circus) will also be at the event to talk shop. And, the Lounge will feature HP Z Workstation hands-on demo stations.

So, if you're at the SXSW Film or Interactive festival over the next five days, be sure and stop by,and see what some of the best in the business are doing with NVIDIA Quadro GPUs. And share your stories with us – we'd love to hear from you.

Epic Runs Samaritan Demo on A Single Kepler GPU

Posted: 09 Mar 2012 03:27 PM PST

Our next-generation Kepler GPU architecture made a surprise appearance at Epic's panel session at this week's Game Developer Conference (GDC)

If you thought previous demos of Epic's future-looking Samaritan gaming title was impressive, try this on for size: Samaritan can run on a single Kepler-based graphics card.

Samaritan has been regarded as a look into the distant future of gaming. The graphics are so advanced that it was recently regarded as a fringe demo – requiring no fewer than three GeForce GTX 580 graphics cards. That all changed with Epic's demo at GDC, when it was unveiled that the Samaritan demo replaced the three GTC 580s with one Kepler GPU.

Thanks to the increased graphics horsepower of the Kepler-based GPU and NVIDIA's new Fast Approximate Anti-Aliasing (FXAA) technology – an improvement to the industry's established Multisample Anti-Aliasing technology – the Samaritan demo wowed the eager crowd in the standing-room-only panel session.

Hit up GeForce.com for a full breakdown of how Kepler and FXAA made Epic's recent Samaritan demo possible. And don't forget to check out the interactive graphics comparison tool, showing the power of FXAA.