Monday 4 June 2012

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ASUS, NVIDIA Unveil World’s First Windows RT Consumer Device

Posted: 04 Jun 2012 07:50 AM PDT

ASUS Windows RT tablet-cropped

ASUS and NVIDIA achieved a milestone today, unveiling the world's first Windows RT consumer device at a press conference led by ASUS Chairman Jonney Shih, ahead of this week's Computex tradeshow in Taipei.

The ASUS Windows RT tablet is a 10.1-inch convertible tablet with an optional keyboard dock, powered by NVIDIA's Tegra 3 quad-core mobile processor. This seamless combination of  intuitive touch experience with PC-class productivity creates a whole new class of device that takes the touch category to a new level.

ASUS didn't disclose pricing or availability for what they described for now as a product preview.

The tablet will fulfill Microsoft's vision to deliver a no-compromise, touch-first Windows experience. NVIDIA and ASUS have been working very closely with Microsoft to ensure that the Windows Metro interface runs beautifully on Windows RT systems powered by Tegra3.

For a closer look, check out our brief hands-on video here:

Tablets are one of the hottest categories ever in consumer electronics, with sales expected to exceed 100 million units this year and 650 million anticipated to be in use by 2016, according to  Gartner.

It's already clear that consumers want a touch-friendly, mobile device with extremely long battery life. Tegra-powered Windows RT devices like ASUS's Windows RT tablet will be thin and light, silent with no fan, and able to deliver great performance with true multi-tasking). Plus, they'll offer days of battery life.

KAI Bags the Tablet Unicorn: Low-cost, Premium Experience

Posted: 03 Jun 2012 08:27 PM PDT

tegra-3-chip-shot

One of the biggest challenges faced by tablet manufacturers has been delivering a device that's low cost and satisfying, while still being profitable.

The truth is, it's incredibly difficult to manufacture a low-cost tablet at all, even with a compromised experience – one marked by poor performance, previous-gen display capabilities, mediocre battery life, discouraging touchscreen responsiveness, lack of apps, and low-quality build. Building one that's satisfying and profitable is a whole other matter.

That, of course, got us thinking. Could we take our new Tegra 3 mobile chip to help build a high performance tablet while keeping the cost very low?

That's where the KAI reference platform comes in. KAI is a recipe that tablet makers can reference when they're designing and building low cost, quad-core Android tablets targeted at the $199 price point. KAI's not a tablet that consumers can buy today. Think of it, instead, as a blueprint providing the basis for future low-cost tablets with a premium experience that consumers will be able to buy.

So what makes up KAI? Like any recipe, KAI has some basic ingredients that can be spiced up with some options. Its basics include the Tegra 3 quad-core mobile processor with its unique 4-PLUS-1 architecture and battery-saver core, a unique memory controller (which is compatible with lower cost PC-type memory, DDR3L), system-level innovations like DirectTouch and PRISM, and components integrated from leaders in the tablet ecosystem.

The tablet manufacturer can supplement these basic options, depending on customers' tastes. For instance, the KAI reference design is a 7-inch device with a standard resolution display. But it can be configured with a whole range of display sizes and resolutions.

Does KAI make sacrifices? Sure it does. It has to. But it makes these sacrifices in the right places, with many options for our partners to deliver the right solution to the market for consumers.

We're excited to see KAI-based devices coming soon. And we hope you are too. Stay tuned!

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