Tuesday, 5 June 2012



Link to NVIDIA

Witness the Dawn of GeForce GRID Cloud Gaming at E3

Posted: 05 Jun 2012 11:27 AM PDT


E3 is always host to hot games and the latest hardware to play them on, but the coolest thing on display at this year's edition might well be an Ethernet cable.

That's because connecting that thin, simple cable to a new Samsung Smart TV loaded with Gaikai's online gaming app gives you access to the NVIDIA GeForce GRID cloud gaming platform.

Launched two weeks ago at the GPU Technology conference, GeForce GRID allows game providers like Gaikai to stream the latest, most sophisticated games to any connected devices like smartphones, tablets, TVs and more — just like a movie from Netflix.

With GeForce GRID, powerful GPUs can reside in a data center many miles away, but fast streaming technology reduces server latency to as little as 10 milliseconds, so gamers can still enjoy lightning-fast play wherever they are.

You can witness for yourself the fantastic graphical detail of games rendered in the cloud using the latest GPU technology and delivered to a smart TV at E3. We will be featuring Meteor Entertainment's new mech warrior game Hawken, which looks fantastic and is fun to play. Visit us at the NVIDIA, Samsung and Gaikai display in the F11 hallway by Concourse 8601.

GeForce GRID has received industry wide developer support from developers such as Bandai Namco, Capcom, CDPRojekt, CCP, EPIC Games, Gearbox Software, Lucasarts, NCSoft, Neowiz Games, Sega, THQ, and Wagaming.net.  Combined these developers have over released more than 400 PC game titles, with a rich library of content that spans all gaming genres.  Read what developers are saying about GeForce GRID in the news release.

If you can't make it to E3 this year, you can learn more about GeForce GRID cloud gaming at http://www.nvidia.com/object/cloud-gaming.html.

Putting The ‘Ultra’ Into New Dual Core Ivy Bridge Ultrabooks

Posted: 04 Jun 2012 11:38 PM PDT


Ultrabooks have been the hot new buzzword around the industry for a while now. But what makes an Ultrabook, well, "ultra?"  The answer: NVIDIA GPUs.

It goes without saying that an Ultrabook should be ultra-thin and ultra-light. But, clearly, it should also offer up "ultra" performance.

That's simply not available just from the low-voltage CPUs found in Ultrabooks, which are less powerful than their traditional notebook counterparts.  What you'll need is more graphics performance to push every pixel on the higher resolution panels found on Ultrabooks.

That's where NVIDIA's dedication to ultra-efficiency comes in. You can find our class-defining GeForce GPUs powering the best Ultrabooks – for example, the very first Ultrabook to feature a dedicated GPU,  the GeForce GT 640M-powered Acer Aspire Timeline Ultra M3.

Today's launch of dual-core Ivy Bridge CPUs will herald an influx of new Ultrabooks powered by GeForce 600M-series GPUs. We're outfitting the sleekest, thinnest Ultrabooks with discrete GPUs, ranging from the GeForce GT 620M all the way up to lineup-topping GeForce GT 650M. That means your next Ultrabook will have no problems editing videos, retouching photos or playing games – everything will be more "ultra" when you add GeForce graphics.

Worried about long battery life with your Ultrabook? Every GeForce-enhanced Ultrabook comes with NVIDIA Optimus technology, which activates the GPU when you need performance and automatically deactivates the GPU for long battery life.

Look for more GeForce-powered ultrabooks in the coming weeks.

The GeForce GTX 680M Flagship Notebook GPU Has Landed

Posted: 04 Jun 2012 11:39 PM PDT


The GeForce GTX 680M GPU is officially ready to pull duty as our new flagship notebook GPU, and Alienware is enlisting it in their new latest M17x and M18x notebooks.

These systems will be unveiled at Alienware's E3 2012 Expo booth in the Los Angeles Convention Center and at NVIDIA's Computex 2012 booth in Taipei.

The Alienware M18x

The GeForce GTX 680M brings the award winning NVIDIA Kepler architecture to the highest end of our notebook GPU lineup. It delivers an unbelievable boost in performance compared to any notebook GPU on market, thanks to the incredible power efficiency Kepler-based GPUs.

But the GeForce GTX 680M isn't just a "frames per second" beast. It also features the world's most advanced gaming technologies. We're talking industry-defining technologies like:

  • Lightning-fast anti-aliasing in a huge variety of games with NVIDIA FXAA.
  • All-new TXAA smoothing technology that delivers the ultimate combination of image quality and performance.
  • NVIDIA Adaptive Vertical Sync, first introduced on our desktop Kepler GPU's, automatically adjusts VSync to eliminate screen tearing.

Best of all, this great performance and gaming technology can be had with our automatic, battery-saving NVIDIA Optimus technology. Great performance when you need it. Great battery life when you don't.

If you want the fastest notebook GPU on the planet, you want the GeForce GTX 680M. Order it today in a new Alienware M17X, with NVIDIA Optimus or NVIDIA 3D Vision. Or, if you want dual GeForce GTX 680M GPUs for the fastest notebook graphics solution available anywhere, the M18X is the true gaming king you're looking for.

Also, look for GeForce GTX 680M from MSI and from custom system-builders like Ava Direct, Origin, and Maingear.

What To Expect From GeForce GRID For Cloud-based Gaming

Posted: 04 Jun 2012 03:59 PM PDT


A couple weeks ago, we unveiled NVIDIA GeForce GRID, our cloud gaming platform. Now that the dust has settled, we'd like to provide a bit more detail on what you'll be able to expect from it.

Let's start with what GeForce GRID is. It enables video games to be delivered to you just like video on demand. Just as video on demand makes it easier to enjoy movies, games on demand will make it easier to enjoy games. No more messing with discs, waiting for digital downloads or installing driver and patch updates. Just open a browser and play on any device. And if you have a new Smart TV with cloud gaming support, then all you have to do is plug in an Ethernet cable and USB gamepad to play—no console required.

GeForce GRID is comprised of GeForce GPUs, which gamers know and love. But they've been redesigned to fit into a server in the cloud. GeForce GRID GPUs have the same key gaming features as GeForce GPUs, but include additional technology that makes them perfectly suited for cloud gaming:

  • Advanced on-chip H.264 video encoder that's optimized for wide area networking (WAN) and supports remote displays
  • Ultra-fast frame buffer and render target capture APIs that reduce latency
  • Multi-GPU boards that are passively cooled, providing high-game density and efficient cooling in a data center

Combined, these technologies allow for the efficient, low-latency rendering of games in a remote data center to be streamed in standard H.264 format to any display device with a decoder – including TVs, PCs, tablets, smartphones and iOS devices. And since it is NVIDIA GeForce-based, thousands of PC games just work and can be streamed.

Cloud gaming today is typically done on a 5 Mbps connection at 720p30Hz, and the latency can be as good as 150 milliseconds on a GeForce GRID server. This is a very similar experience to what you get with today's game consoles over HDMI on a TV. However, with the NVIDIA GeForce GRID in the server room, you'll also get the latest graphical improvements, such as advanced lighting, anti-aliasing, physics and tessellation.

Hardcore gamers will still want to use local GeForce boards, such at the GTX 680 or GTX 690, because they can play at resolutions of 1080p-plus, and the latency of a local PC and monitor is only about 75 milliseconds. GeForce GRID cloud gaming is a good option for more casual gamers or for mainstream gamers who want to play PC games on a other devices, such as TVs and tablets.

To be clear, GeForce GRID isn't a gaming service. It's a platform product that we sell to gaming-as-a-service (GaaS) operators. While everyone is familiar with music streaming services from Pandora and Spotify, and movie-streaming services from Netflix and Vudu, game-streaming services are only beginning to surface. Gaikai, which is a pioneer in this area, has a free demo that you can try in your browser at http://www.gaikai.com/games.

Today, NVIDIA supplies almost all GaaS startups with GPUs, including Gaikai, Playcast, Ubitus, CiiNow and G-Cluster. In the months ahead, we expect many of them to introduce improved gaming services to the public based on GeForce GRID technology, either directly or perhaps through your cable or telephone company.

At NVIDIA, our mission is to help you enjoy video games more. We like the convenience and multiplatform capability of cloud gaming. We're investing in GeForce GRID so that GaaS operators can stream better games to you. We hope you like it as much as we do.

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