Tuesday, 3 May 2011



Link to NVIDIA

NVIDIA Quadro Powers VR for PSA Peugeot Citroën

Posted: 03 May 2011 09:00 AM PDT

NVIDIA is working with Scalable Graphics and PSA Peugeot Citroën to reboot the French auto manufacturer's virtual reality (VR) systems. Let's take a peek at how NVIDIA Quadro workstations are helping to power their next-generation VR studio.

PSA has invested in VR since 1999, using a three-pronged approach to immersive visualization.

First, the auto maker uses a total immersion room, called the Cave, where five active-display screens create the illusion of a complete virtual world. PSA's designers can sit in a prop seat and experience the look and feel of a prototype car as it drives through a virtual environment.

Second, its Holobench display system uses two active-display screens in an L-shape (one on the wall, one on the floor) that lets engineers and designers experiment with changing various elements of the car in 3D.

Third, it employs a passive stereo display to show an exact scale replica of the car being designed.

PSA wanted to overhaul the technology behind these systems to handle the massive file sizes of increasingly- larger CAD models. To do so, it needed a VR architecture that would deliver faster frame rates. It also needed to obtain higher resolution and better image quality, the ability to provision computing resources more flexibly, and flexibility to future-proof the system by working with standard processors and displays for easy upgradability.

Enter Scalable Graphics, based in Villers-les-Nancy, France, which provides immersive visualization solutions to companies around the globe. For PSA, it deployed a solution that uses NVIDIA Quadro cards and its own Direct Transport Compositor technology which allows computing resources to be pooled and allocated as needed.

A cluster of 20 workstations using NVIDIA Quadro FX5800 GPUs drives the PSA VR system. Previously, compute resources would be assigned to one of the three projection systems. But with resource pooling, those workstations can be switched to feed another display, increasing performance and improving the immersive experience. For instance, if the Holobench projection system isn't in use, its workstations can be assigned to the Cave, rather than sitting idle. 

Thanks to the workstations' graphics-rendering power, PSA's VR experience is more immersive and interactive than ever, allowing PSA to host reviews of larger and more accurate models. The system is capable of rendering up to 400 full-HD images per second and is working at full HD and above resolutions.

For many industries, VR is a competitive advantage. The more realistic your VR, the better you can collaborate and make decisions, the faster you can get products to market and the more you reduce the cost of product development while increasing innovation.

We're glad PSA sees NVIDIA Quadro as key to achieving those benefits.

Lighting, Rendering and the Future of Filmmaking – NVIDIA’s at FMX 2011

Posted: 03 May 2011 12:00 AM PDT

Live from Stuttgart, Germany, we're at the annual FMX conference for animation, visual effects and interactive media. Artists, animators, filmmakers, and visual effects teams from the world over are here to see the latest trends in digital content creation. The conference runs through May 6th

NVIDIA is hosting a variety of 'Tech-Talks,' including presentations and panel discussions on the latest lighting and rendering techniques. Some of the world's most accomplished VFX studios and software companies are sharing how the GPU is speeding up production workflows.

Today's opening-day keynote, "Movie Making & More, All in the Palm of Your Hand," is being delivered by Neil Trevett, vice president of mobile content for NVIDIA, and president of the Khronos Group (an open-standards industry trade group). He'll describe the connection between cloud-based production solutions and powerful new mobile devices, like super phones and tablets.

Check out the complete two-day agenda of Tech-Talks: http://www.fmx.de/program/megamenue/conference/tech-talks/lighting-and-rendering.html

We're also giving away a Motorola XOOM at the show, powered by our NVIDIA Tegra 2 dual core processor.

In the expo area, NVIDIA is presenting a full slate of technology demonstrations by companies leveraging NVIDIA  Quadro professional graphics solutions, based on our new NVIDIA Fermi architecture,  If you are there, stop by to see PNY and CADnetwork showing off:

  • Bunkspeed 3D rendering, modeling and animation software
  • Autodesk 3ds Max modeling, animation and rendering software with NVIDIA PhysX for game, film and TV development;
  • Autodesk Maya 3D animation software with NVIDIA PhysX utilizing  NVIDIA 3D Vision Pro active shutter glasses technology in a 3D stereoscopic production environment
  • Adobe Adobe Premiere Pro CS5.5 software featuring the GPU-accelerated Mercury Playback Engine with the Cineform Neo3D plug-in running on an NVIDIA Quadro 4000 for Mac
  • The Chaos Group V-Ray renderer utilizing an NVIDIA Quadro 6000 and three NVIDIA Tesla C2070.

If you're in Stuttgart, join us for one or more of our Tech Talks today or tomorrow. And be sure to come by and visit us in Booth 3.1 to see the latest in digital content creation accelerated with NVIDIA Quadro professional graphics solutions.

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