Tuesday, 10 January 2012

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Tegra Brings The Goods To CES 2012

Posted: 10 Jan 2012 10:51 AM PST

tegra-lineup-CES-2012

Doors swung open this morning on the NVIDIA booth at CES 2012, and Tegra devices are virtually spilling out of it.

Hot on the heels of yesterday's press conference — where CEO Jen-Hsun Huang and ASUS CEO Jerry Shen introduced the new quad-core 7-inch ASUS tablet powered by Tegra 3, priced at only $249 — our booth shows just how diverse Android tablets are getting.

ASUS also announced yesterday at the press conference that the Transformer Prime TF201 is now receiving Android 4.0 "Ice Cream Sandwich" OS via OTA updates.

You'll see a fleet of Tegra 3 quad-core tablets, and various Tegra-optimized software and game demos.

Here's a quick tour of what's new with Tegra at CES 2012.

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NVIDIA CEO Jen-Hsun Huang (right) and ASUS CEO
Jerry Shen (left) holding the ASUS Eee Pad
MeMo ME370T 7-inch Android tablet.

Tegra devices
These Tegra 3-powered devices were announced at CES 2012:

  • ASUS Eee Pad MeMo ME370T 7-inch Android tablet, priced at $249.
  • ASUS Transformer Prime TF700T, toting a 1920 x 1200 resolution 1080p HD display, a new 2-megapixel front-facing camera and a new chassis.
  • Acer Iconia Tab A700 Android tablet, with a similar 10.1-inch form factor, but packing a 1920 x 1200 resolution 1080p HD display. It features a microSD card slot, HDMI port and, of course, Bluetooth support.
  • Lenovo IdeaPad K2 Android tablet, boasting a 1920 x 1200 IPS display, both front- and rear-facing cameras, DDR3 high-performance memory and SRS surround sound technology.
  • Fujitsu announced an Android super phone, running the latest Android 4.0 "Ice Cream Sandwich" OS.

These Tegra 3-powered tablets are being shown:

  • Acer Iconia Tab A510 Android tablet, sporting a 10.1-inch 1280 x 800 display.
  • Upcoming is ZTE's Android tablet, which marries the performance of the Tegra 3  mobile processor into a highly portable 7-inch form factor boasting 1280 x 800 resolution.
  • ASUS Transformer Prime TF201 is also on display with Android 4.0 ICS. The ICS update is rolling out to consumers via an OTA update.

To mix it up a bit, we're also showing off Tely Labs' TelyHD Skype video phone, powered by Tegra 2. The Android device beams Skype video calls in HD resolution to a big-screen TV, and can turn any TV into a Skype video-phone.

If you're lucky enough to be able to stalk the show floor, you'll also see other Tegra 3-powered Android tablets.

New Tegra software demos
NVIDIA has been working with app developers to create specially optimized apps that take advantage of multi-core Tegra Android devices.

  • Developer Nik is showing off their Snapseed photo enhancement and sharing app for Ice Cream Sandwich (ICS) devices. The app — an Apple iPad App of the Year for 2011 – debuts exclusively on both Tegra 2 and Tegra 3 devices powered by ICS.
  • Madfinger Games is showing off two new versions of their popular Shadowgun Android game at the NVIDIA booth. The newest – Shadowgun: DEADZONE – allows up to eight players to pit their mutant zombie-killing skills against one another in wireless, multiplayer action. It debuts exclusively on Tegra 3 devices soon. In addition, Shadowgun THDthe Tegra 3, quad-core optimized version of Shadowgunis being shown off in stereoscopic 3D for Tegra 3 devices.
  • The new Splashtop THD app accesses the hardware-acceleration capabilities inside Tegra 3 to enable remote PC gaming on your portable device for the first time. We showed off this app during our CES 2012 press conference, where the ASUS Transformer Prime connected remotely to a GeForce GTX based gaming PC to play Elder Scrolls: Skyrim.
  • Also announced was the new PowerDirector Mobile for Android app, from software maker CyberLink. It's optimized for Tegra 3 to enable high-performance video editing on compatible Android devices.

You need to see this stuff to truly appreciate it. So, come by our booth in the Las Vegas Convention Center's South Hall, Booth #31431 to take in all the Tegra goodness for yourself.

Microsoft Features Tegra 3 in CES Keynote

Posted: 09 Jan 2012 09:24 PM PST

Microsoft CES

Microsoft's high-voltage valedictory keynote at CES used a Tegra 3 tablet to show off the power and eye-catching dynamics of the new Windows 8 operating system.

A half hour into the show, sandwiched between segments hosted by Ryan Seacrest, Windows chief marketing officer Tami Reller, spent about 15 minutes on stage showing off Windows 8. She initially demonstrated using a prototype ARM-based tablet running Tegra 3, and then used another running x86.

"Windows 8 is designed to deliver a no-compromise experience," she said. "It brings together the potential of the tablet and the power of the PC."

Reller used the Metro interface's tiles to flip through pictures, and a panoply of apps and images, emphasizing that Windows 8 accepts input equally well by touch, keyboard and mouse.

Microsoft CES 2012 Press Conference

NVIDIA Press Conference Recap – Ice Cream Sandwich to Unify Android Platform

Posted: 10 Jan 2012 11:10 AM PST

Jen-Hsun Huang holding 7" Asus Tablet

To Brits, it's horses for courses. For Yanks, it's different strokes for different folks. If you're French, it's à chacun son goût.

For Jen-Hsun Huang, it's a tablet for every purpose.

Speaking to a crowd of more than 500 jammed into NVIDIA's press conference on CES eve, the NVIDIA CEO compared tablets to the car industry (which idles away in a special place in his heart).

NVIDIA CES 2012 Press Conference 

Toyota Corolla's the best-selling car of all time, he observed. But that doesn't mean everyone, or even most, want one. Compacts, convertibles, coupes and crossovers hold an honored place in millions of garages.

Similarly, a variety of needs are increasingly served by Android tablets in a multitude of shapes and sizes.

Already, Android powers three-inch phones through to 10-inch tablets, with at least seven sizes in between. It reads the swipe of a finger, the tap of an artist's pen, the thrum of a keyboard, the flick of a game controller. It supports 3D viewing, plus plain old 2D.And that's after only four short years on the market.

Year of Ice Cream Sandwich

More variety will be fueled by Google's new Ice Cream Sandwich operating system. By providing a unified platform that serves both smart phones and tablets, the new OS provides a single, massive installed base for developers to target.

"Ice Cream Sandwich unites, unifies and turns all the Android devices into a single platform, with one enormous installed base," he said.

It's no exaggeration to think of 2012 as the Year of Ice Cream Sandwich. Already, 700,000 Android activations occur daily, with 3.7 million on Christmas weekend alone.

Apps Aplenty

Skeptics aver that Android apps lag behind those for iOS. But Jen-Hsun noted that the gap's closing fast. In fact, Android apps hit 400,000 in November, iOS's level in mid-2011.

Underscoring this trend, Manuel Wille, Nik Software's top engineer,came briefly on stage to demonstrate Snapseed – the dazzling photo-enhancement tool named an iPad app of 2011 by Apple – that's coming to Android, exclusively on Tegra devices.

NVIDIA CES 2012 Press Conference

Jen-Hsun also called on stage gaming-legend Jonathan "Fatal1ty" Wendel, who showed off the new Splashtop app, which allows you to use a Tegra 3 tablet to play sophisticated games like Skyrim and Battlefield 3 by connecting remotely to a GeForce GTX-based gaming PC, even with a gaming controller. This marks the first time remote PC gaming is available on a portable device.

NVIDIA CES 2012 Press Conference
He made the point that while gaming is among the most popular apps on mobile devices, tablets are about more than gaming apps. They're a new way to game – a trend not lost on GameStop, which has 200 stores selling Tegra tablets.

Asus Tegra 3 Tablet at $249

Dressed in a trademark short-sleeve black shirt, Jen-Hsun noted that tablets have already been morphing to meet different, specialized, needs.

Sony's unique Tablet P, featuring a folding design with dual 5.5-inch screens, has found a core following in Japan. Designers like pen-input tablets, such as the Lenovo IdeaPad. And in China, seven-inch tablets are the rage.

That's likely to be a key market for a new Tegra 3-based seven-incher announced at the press conference by Asus CEO Jerry Shen, who also came to the stage. He said the Ice Cream Sandwich tablet, the Asus ME370T, will sell for $249, which evoked a burst of applause from the crowd.

Jensen also said that the Transformer Prime tablet, which began shipping last month with the Honeycomb OS, is now available with Ice Cream Sandwich. Direct over-the-air updates are also now available.

Innovation Beyond Quadcore

Huang emphasized the innovation NVIDIA's brought to Tegra 3, noting that the quadcore processor, which has 5x the power of its predecessor. He cited three technologies it utilizes that help tablets get up to 12 hours of battery life.

  • A "ninja" core. Tegra 3's Variable SMP architecture enables it to switch between the four main CPU cores and a fifth lower-power "companion" CPU core for less demanding tasks and active standby mode.
  • PRISM, a power-saving backlight technology. It deploys sophisticated algorithms that can reduce backlight power consumption by up to 40 percent by modulating the backlight per pixel, frame and scene, all in real time.
  • DirectTouch. It offloads much of the touch panel's processing to just one of the CPU cores, enabling 6x faster touch processing, lower costs and lower power consumption.

Opening New Windows

Looking ahead, Microsoft's Aidan Marcuss, senior director of Windows marketing, came on stage to share his company's excitement for Windows 8's potential on Tegra-powered devices.

Windows 8, he noted, will be heavily multi-threaded, which Tegra 3 will take full advantage of for a fast, fluid experience. He confirmed that our companies are working together on a developer-seeding program to enable ISVs to quickly begin development on NVIDIA hardware once the next preview of Windows 8 is released in late February.

Jen-Hsun wrapped up by talking about how cars – which he called "the latest consumer device" – are increasingly featuring fabulous capabilities enabled by NVIDIA processors. Among the cars he cited as benefiting from the company's partnerships are the Tesla S, Audi A7 and the Lamborghini Aventador.

Catch Our CES Press Conference Today at 4pm Pacific

Posted: 09 Jan 2012 02:40 PM PST

ces logo

We've touched down in Las Vegas for CES 2012. And while the show doesn't officially open until tomorrow, the city's already buzzing with the energy of 140,000 eager technophiles.

We'll kick off our official presence at CES at 4pm Pacific today, with a press conference, led by NVIDIA CEO, Jen-Hsun Huang. CNET is livestreaming the event, here, so make sure to tune in then. We'll also make an on-demand version available on our website in the coming days.

To stay up to date with all NVIDIA activities at CES, bookmark our Social Media Newsroom.

You can also catch us on the blog, our Facebook Fan Page and our Twitter feed.

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