Monday 9 May 2011

The NVIDIA Blog

The NVIDIA Blog

Link to NVIDIA

Driving the Mobile Computing Revolution with the Acquisition of Icera

Posted: 09 May 2011 06:04 AM PDT

You may have seen that we plan to acquire Icera, a leading innovator in mobile communications technology.

This is a significant step forward in NVIDIA's strategy to be the processor company for the post-PC era. Over time this deal will give us a more complete and fully optimized mobile platform, immediately opens the door to the fast-growing baseband processor market, and brings a talent-packed team to NVIDIA.

Icera's baseband and RF technologies span 2G, 3G and 4G networks. Joining them with our Tegra mobile super chip will result in a powerful combination. Tegra has secured a number of design wins across the mobile device spectrum, and we have extensive relationships across the industry, from device manufacturers to carriers. In short, we can scale Icera's great innovation. For additional context on Icera's industry-leading technology, check out this report from Strategy Analytics.

Our OEM partners will reap the benefits of faster time-to-market, better integration and enhanced performance. The deal will also open up a new market to NVIDIA. The $15 billion global market for baseband processors is one of the fastest-growing areas in the industry.

Looking ahead, Icera's programmable baseband processor architecture will allow NVIDIA and its OEM customers to innovate and adapt signaling algorithms in the rapidly evolving mobile telecommunications market — network responsiveness is critical to delivering on the promise of untethered wireless visual computing. Icera's highly efficient architecture makes it possible to cleanly integrate their baseband processor into system and software platforms rapidly and, ultimately, into the super chip itself, if that's the best product approach

Icera's culture is also a great fit. The people are entrepreneurial, dedicated and innovative. We look forward to shaping the future of the industry together with our new colleagues. Like NVIDIA, they're eager to drive the mobile computing revolution that will forever change the way people use technology.
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)